Auto Trader
How the UK's largest automotive marketplace achieved their digital transformation goals with Apple technology
Business
72%
Of all business employees choose to work on Mac over any other device.¹
59%
Of enterprise employees would use a Mac.¹
78%
Of millennial employees believe access to technology they like makes them more effective.²
Auto Trader is the UK’s number one automotive marketplace, using its nationwide reach to support the British public in the buying and selling of new and used cars. Auto Trader made its name on the shelves of Britain’s supermarkets in magazine format, solidifying the company’s place in the public eye. The final print edition of Auto Trader was published in 2013 and since that time, the business has seen a drastic shift in not only the way it presents itself to consumers, but within its offices across the country as well.
Working with Sync, Auto Trader has integrated a range of Apple devices into their workflows, with MacBook Pro being the most prominent device on show throughout their offices. We spoke to Infrastructure Engineer, Lee Skade, and Technology Experience Partner, Holly Redman, about how the move from paper-based legacy systems to the latest digital solutions for businesses has motivated them to adopt Apple devices, company-wide, into their workflows.
