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Posted 26.09.19

What happened at the Apple Special Event?

It’s that time of the year where the whole world is discussing exactly what happened at the Apple Special Event? If you missed it or didn’t have time to take in all of the amazing news.. don’t worry we are here to recap and get you up to speed.


The first product to be displayed at the Apple Special event was the brand new iPad. Combining the power and capability of a computer with the ease and versatility you have never experienced before. The tablet features a 10.2-inch Retina display, allowing you to completely immerse yourself in whatever task you are doing.

Do you have an important presentation tomorrow at work or university? You can now use multiple apps at once, Apple have made it easy to edit a document whilst you FaceTime a colleague at the same time. 

You can also use Apple Pencil with the new iPad. Allowing you to sign paperwork, mark up a document or sketch out an idea.

iPhone 11

A new dual-camera system captures more of what you love to see. The iPhone 11 has taking a bad photo an extremely hard task. There are now capabilities to take your photos from wide to ultra-wide, showing you what’s happening from outside the frame whilst capturing it. 

Alongside the amazing dual back camera, we would like to introduce slofie. Everything looks cooler at 120fps, even if you’re just flicking your hair in the wind. Slow mo is now available on your front camera. 

With all of these amazing updates you’re probably wondering how will the battery last. The iPhone 11 hardware and software work together to get the most out of your battery. Thanks to fast-charge capability, you can also recharge in less time.

iPhone 11 Pro & iPhone Pro 11 Pro Max

Was you impressed by the dual-camera system on the iPhone 11 – well say hello to the iPhone 11 Pro. Meet the first triple-camera system combining cutting-edge technology with the legendary simplicity of iPhone. Featuring an ultra wide camera, a wide camera and a telephoto camera. 

You can now capture videos that are beautifully true to life, with even greater detail and smoother motion. Clips can now be shot in 4K video with extended dynamic range and cinematic video stabilisation – all at 60 fps.

The Super Retina XDR display boasts not just one but two new peaks of brightness and understands when to use them. 

Both the iPhone 11 and iPhone 11 Pro have a custom-built A13 Bionic chip. There is a unique focus on machine learning across the entire chip – enabling experiences that can’t be found on any other smartphone. Apple have placed you at an unfair advantage as the chip is so years ahead of any other chip.

Apple Watch

We all know the Apple Watch is so much more than a watch. 

The Apple Watch Series 5 display never sleeps – an all new Always-On Retina display, you can always take a glance at the time and your personalised watch face. 

The watch has apps which keep an eye on your heart. You can get a quick read on your heart rate, or check your heart rhythm with the ECG app.

Whether you love exercising or it is something you dread, the Apple Watch Series 5 makes it a fun and challenging experience. Set your own goals and work towards them throughout the day, week or month. 

Apple Arcade

Imagine having unlimited access to the entire catalogue of over 100 new, exclusive games which are playable across all Apple devices. Sounds amazing doesn’t it? There is no reason to imagine anymore, Apple have introduced Apple Arcade. 

For just £4.99 a month, there will be a chance to play games (whether you are online or offline). 

You can also share your subscription with up to six family members thanks to Family Sharing. 

Apple TV+

With the new Apple TV app everything you have ever wanted from your TV is is one app.

Lay your hands on Apple Originals every month, which are ad-free. The quality of the content is not in question as they are all 4k HDR and Dolby Atmos ready. 

Similar to Apple Arcade the subscription fee is £4.99p/m. Or after purchasing a new iPhone, iPad, iPod Touch, Mac or Apple TV you will receive a free 1 year subscription to the amazing services. 

You now know everything that happened at the Apple Special Event. Now which product are you most interested in?

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